Career Planning

The Reid & Associates business model was designed as a resource for Leaders who are faced with the many pressures of today’s professions. We believe that the information, content and our professional experience are the most valuable tools a career planner can find.

8 Ways to Research Your Prospective Employer

The amount of knowledge you have about a potential employer, and on the industry in which you hope to work can give you a competitive edge. This pertains both to making initial contact with employers and before going on interviews. In addition, having information on a company is also invaluable when it comes to evaluating a job offer.

You should know the company's industry, what they do, who some major clients are, and the names of some of the company's higher-ups, i.e. CEO, President,etc. You should also know who is in charge of hiring for the position you are seeking.

Here are some resources to find company information:

  1. Corporate Websites—Most businesses use their home pages as a marketing or communication tool for generating and retaining business. They may also provide annual reports, news articles, business ventures, and information about products and services. You should spend a good portion of your research time reviewing the information available at your company's home page. You can locate a company's web page by using a search engine such as
  2. Directories—Here you can get information on public and private companies, although you may be limited with private company information. A couple sites to check out are: &
  3. Press Releases—Like an annual report, press releases present information in a way that appeals to the media,and in turn to the consumer. They are generally written by professionals who know how to make even the most damaging news somewhat palatable. If you need to find out newsworthy information about a company they are a good source.
  4. Local newspapers—Local newspapers usually publish articles about companies in their city or town. This is often the only place you will find information on small, local companies. Some newspapers publish special business sections once a week. You will also find information about employees at those companies. Should someone win an award or special recognition, a local newspaper is where you would find it. You are probably wondering what this bit of trivia could mean to you. Well, imagine this scenario. You learn you are going to be interviewed by Joanne Manager. You do a little research and find out that she just won a 10 kilometer race. It just so happens that you're a runner as well. Isn't this a great way to establish rapport?
  5. National Newspaper—While the New York Times is not planning to change its name to the U.S. Times, it can serve as a source of national information. The same can be said of other newspapers across the country, like The Boston Globe, The Chicago Tribune, and The Washington Post, to name only a few. Articles on larger U.S. and international companies are featured in the pages of these publications. If something newsworthy happens you will probably find it in any large newspaper. Many are also available online.
  6. Business Journals—The most well known is The Wall Street Journal. There are also smaller, more local business journals. You can find information on local companies as well as companies with a wider geographic scope. These journals provide a good way of tracking who has moved where, what companies have what clients, and which companies are relocating to your area. Openings of new businesses should also be announced in a business journal.
  7. Industry Journal—These publications follow companies within different industries. This is a great way to become more knowledgeable about the industry in general. You can look at trends and upcoming changes to determine how you can best make an impact. Remember, you are trying to show potential employers what you can do for them.
  8. Professional Journals—These journals keep you apprised of goings on in your field. In addition to providing company information, professional journals give insight into changes in a particular field. These publications also contain advice about how to do your job better. Being able to discuss new medical billing software with the office manager of a doctor's office will show your level of expertise and interest in the field.
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Laboratory Director, Not-for-Profit Hospital in Los Angeles County -

"We retained Reid & Associates to assist in the recruitment for a Laboratory Outreach Manager. We were impressed with the time taken by the team to understand our needs and to get a sense of our o...more »

Chief Nursing Officer, Pediatric Hospital in Southern California -

"I recently had the opportunity to work with Reid & Associates during their search for a CNO for a standalone pediatric hospital facility in Southern California. They were extremely professional a...more »

Human Resources - Recruitment Manager, Pediatric Hospital in Southern California

"I wanted to thank you for the stellar work that you & your team have done on our two searches in recent months. We have been the most impressed with the applications you were able to generate for...more »

Vice President Human Resources, Non-profit Hospital in the Riverside - San Bernardino Area

"Facing a difficult recruitment for a Director of Maternity Services, we retained Reid & Associates to assist. They first took the time to get to know us and our needs. After that, we received wee...more »

Nurse Recruiter for 200 bed Hospital part of Large Health System -

"Casey goes after results! After a difficult search, Casey brought us two final candidates that we just couldn’t say no to. We hired them both and Casey has been instrumental in working through ...more »

Director of Recruitment Services, Faith-based Hospital System in California -

"Patti is a breadth of fresh air in a business where many portray themselves as experts in talent identification and acquisition. Patti Truly is. She partners with you to understand your business need...more »

Patient Safety Officer, For-Profit Hospital in Southern California -

"Patti is a great recruiter! She knows everyone and has endless energy."

Vice President, 3rd Party Logistics Provider -

"I would highly recommend anyone making a job transition to reach for Casey. Casey’s work ethic, industry knowledge and professional skills are exceptional."

Vice President of Marketing, International Freight Forwarder -

"An executive search firm balances the needs of two constituencies—the candidate and the client. Casey does both. He identifies his client’s staffing needs sometimes before the client does...more »

Vice President of Operations, 3rd Party Logistics & Warehouse Company -

"Casey Reid has been more than a great resource in finding outstanding personnel, he has been able to help understand the company culture and find candidates that meet those intangible qualities to ou...more »

Interim Director of Perioperative Services -

"Patti brings to the table an extensive skill set and knowledge base of the health care field. She is an outstanding listener and has the unique ability to bring clarity to a situation and arrive at a...more »

Patient Safety Officer, For-Profit Hospital in Southern California -

"Patti is a great recruiter! She knows everyone and has endless energy."

Interim Maternal Child Health Director -

"Patti is always professional and knowledgeable about placing interim nursing directors. She has placed me in two different assignments and really knows her market. She works diligently to get results...more »

Interim Director of Perioperative Services -

"Josh is an extremely detailed and intuitive recruiter who immediately captures the depth and scope of the position being researched. Would not hesitate to recommend."

Interim Director of Maternal Child Health -

"Josh is focused, committed and knowledgeable… does an outstanding job."

Interim Maternal Child Health Director -

"Josh was a recruiter who placed me in an assignment. Josh’s support continued throughout my whole assignment. I am really grateful to Josh. He is not only a great recruiter but a really nice gu...more »

Trainer - Consultant, Electronic Health Records

"Joshua epitomizes the consummate professional. He does what he says he will do, follows up religiously, goes above and beyond expectations, is forthright, honest and diligent. I heartily recommend hi...more »

Revenue Cycle Applications Manager, Pediatric Hospital in Southern California -

"I have worked with Josh for several years and look forward to doing so for many to come. He only presents highly qualified candidates that have solid work ethics consistent with the culture of our te...more »

Interim Chief Nursing Officer -

"Josh is very thorough and dependable in his work. He pursues potential opportunities enthusiastically, and I can count on him to follow up and communicate with me within the timeframes he states. He ...more »

Project Manager, Revenue Cycle Applications -

"Joshua recruited me to join a large academic hospital, my current employer. I give him my highest recommendation. He is a thorough, highly energetic and passionate recruiter that guided me through th...more »